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YOURCONFIGURATOR LOGO
Role:
Concept / Illustration
Date Completed:
2018
Client:
YourConfigurator
Insignia Group took their configurator tool and made it into its own product that could be used by other companies that sell items that can be customized by the user such as shoes, clothing or even bikes.
The logo revolves around the concept of moving pieces, adding and removing, rotating and flipping. It is an idea that communicates playfulness and limitless possibilities for a final product. Comparable to an origami piece, you start with a common base and can end up making something very unique.
